Fecc/McKinsey Webinar: Re-building profitable growth in the European chemical industry – A commercial perspective

Fecc/McKinsey Webinar: Re-building profitable growth in the European chemical industry – A commercial perspective
Co-organiser: McKinsey & Company
Location: Online
22 March 2024 | 11:00-12:00 CET
Register here (The event is open to Fecc members and McKinsey members/partners.)

Description

The European chemical market continues to face uncertainty and volatility. For many, this has led to eroding margins, decreasing topline, and reduced commercial productivity. The latest performance data shows that European chemical players have lagged behind their global peers with slower sales growth and a higher margin squeeze since 2017. Against the odds, some players – we call them “growth champions” – have managed to outperform and drive profitable growth. Those growth champions have three things in common: 1) they are structurally re-building their go-to market, 2) they are building capabilities to grow with data, analytics, and digital, and 3) they are driving stringent execution. This allows them to do both pivoting to efficient margin and sales productivity improvements, while investing in future-proof capabilities in GenAI and beyond. Join us for a discussion on what it takes to achieve this, based on real-world client examples of how leaders have reduced cost to serve while improving their top- and bottom-line performance.